Soda Social Media Monitor: Dominantie Instagram neemt toe.
Voor het tweede jaar op rij heeft socialmediabureau A Bigger Circle een onderzoek over socialmedi...
Market research
Competition analysis
Target market analysis
Social Media research
To effectively engage with a target market on social media, Soda researches which media the target market is using, which content they deem interesting or which subject they are most responsive to.
Thoroughly researching a target market can be considered the base of a marketing strategy. By constructing an in-depth analysis of the target market and population, one can determine how a brand is positioned within an industry and what the target market deems interesting. Measuring the position of a brand compared to the competition is included in the target market analysis.
The most important consumer market is determined in a target market analysis to adjust the advertising campaign accordingly. This will ensure the most efficient and effective way of approaching the target market.
