Campaign effect measurement

The effect and added value of a campaign is evaluated by analyzing the campaign awareness, appreciation, brand values and message reception.

An effect assessment helps determine whether a campaign has reached the desired effect. First, the current circumstances are researched to set a 0-measurement to which the 1-measurement will be compared. Said 1-measurement will be set after the completion of a campaign. By comparing the 0 and 1-measurements Soda helps observe significant differences between the old and new situation to determine the effect of a campaign.

An impact research is a singular research that is conducted after the completion of a campaign. By comparing a group of respondents that have been exposed to the concerning online brand content to a group that has not, Soda can determine the impact and potential added value of a campaign to a brand.