Soda, the social research agency.

Soda facilitates gaining insight in brand recognition, how a brand is valued and how these factors have developed over a specific timeframe.

To effectively engage with a target market on social media, Soda researches which media the target market is using, which content they deem interesting or which subject they are most responsive to.

The effect and added value of a campaign is evaluated by analyzing the campaign awareness, appreciation, brand values and message reception.

The Social Net Promoter Score (SNPS) provides a brand insight in the consumer loyalty in a specific research population. Through analyzing the brand image, a client can immediately respond to potential negative sentiment.

Researching concepts to gain valuable insights for the further development of a concept, campaign or product.

Channel research allows for the substantiated exploration of various advertising possibilities.

In a test panel the respondents receive a product at home, which they review in a questionnaire after having used it intensively.

A customer panel research is exclusively geared towards the customers of a brand. By forming a customer panel, one is able to ask questions that are solely relevant to customers.