Brandtracker

By periodically measuring your brand, you can continuously monitor the most important KPIs and make adjustments where necessary. These insights can be tracked in our online dashboard. Brandtrackers offer a grip on the brand and keep an eye on developments over time. Brand performance development and brand health are measured. Brandtrackers are indispensable to follow the developments of a brand.

Soda facilitates gaining insight in brand recognition, how a brand is valued and how these factors have developed over a specific timeframe. Soda facilitates gaining insight in brand recognition, how a brand is valued and how these factors have developed over a specific timeframe. By setting up a brandtracker, a client can verify how the brand or company is valued within a certain research population. A brandtracker helps discover what the impressions, experiences and expectations of the target market are, as well as determining whether the desired brand identity is in line with reality. With that, this research alleviates the strategic decision-making process.

By periodically analyzing the brand and/or content by means of a so-called Always-On research, the client can continuously adjust the content where necessary. The periodic measurement can be done on a weekly, monthly or quarterly basis.